Frequently asked questions

The Image Creator Sdn Bhd works in four areas. Corporate training covers executive presence, leadership presence, professional image, business etiquette and protocol, customer experience and frontliners, plus communication and non-verbal influence. Human capital consulting covers brand behaviour alignment, employee brand ambassadorship, professional image standards, corporate dress code and brand experience consistency. Image management covers image and wardrobe management, colour and styling, and personal branding for leaders. Skills consulting and certification covers the Certified Image Consultant (CIC), Certified Brand Consultant (CBC) and High Impact Business Acceleration Model (HIBAM) pathways.

They are built for leaders and organisations. That means senior leaders and professionals who need their presence to carry their expertise, and organisations that want their brand promise delivered consistently by their people. The human resource, learning and development and corporate communications teams in those organisations usually commission the work. It is also for practitioners who want to build professional capability through the CIC, CBC or HIBAM certification pathways.

The Image Creator Sdn Bhd is based in Kota Damansara, Petaling Jaya, Selangor, Malaysia, at 16-2, Jln PJU 5/20D, The Strand, 47810 Petaling Jaya. Dr. Wendy Liew's work has reached more than 100,000 professionals internationally and 200+ corporations and organisations across Malaysia and Asia.

Dr. Wendy Liew is the Founder and Director of The Image Creator Sdn Bhd and a corporate trainer and human capital consultant with more than 22 years in image and brand management. She is the creator of the SHIFT by TIC methodology, the former President of the Association of Image Consultants International (AICI) Malaysia Chapter, and the current President of the Association of Corporate Sustainability & Upcycling Network (CSUN). She is a two-time Asia Records holder through her leadership of TIC and CSUN, and her career impact is reported at more than 100,000 professionals internationally and 200+ corporations and organisations.

Her record is documented in the published company profile and on her LinkedIn profile, both linked below. The profile sets out her 22 years in image and brand management, the SHIFT by TIC methodology and her career impact. Her role as Founder and Director of The Image Creator Sdn Bhd is recorded on LinkedIn, and her presidencies of the AICI Malaysia Chapter and CSUN can be confirmed with those associations. Requests for references can be included in a proposal request.

Send a proposal request through this site. It asks what you would like to shift, your timeframe and a few details about your organisation, and every request is read by Dr. Wendy Liew's office and answered directly. You can also write to the studio through the contact page, or call +60 3-6143 3150.

Executive presence is the professional credibility and influence a leader communicates before they even speak. It combines how you present yourself, how you communicate, and how you carry yourself in a room. Dr. Wendy Liew's SHIFT by TIC methodology treats executive presence as a trainable skill rather than a fixed personality trait.

SHIFT by TIC is the copyrighted methodology and AI-powered gamified learning platform created by Dr. Wendy Liew. It is built around The SHIFT Flow, a six-stage learning journey: Revisit, Discover, Validate, Apply, Amplify and Reinforce. The platform integrates four dimensions of professional development: Image, Voice, Emotional Intelligence (EQ) and Executive Presence. The Image Creator Sdn Bhd received Asia Record recognition in 2026 for developing this integrated ecosystem.

Jane is an AI image advisor on drwendyliew.co. In a short conversation, Jane asks about your role, the rooms you need to command and what is changing for you right now, then writes an assessment you can keep, with recommendations mapped to the SHIFT by TIC pillars. You create an account first so your assessment and its recommendations stay saved to you.

Yes. Engagements are designed around the people who will live them. Programmes can be built for leadership teams, frontliners or an entire organisation, and aligned to your brand values and behaviour standards. Every engagement begins with a conversation about your context, your people and the outcome you have in mind.

Over more than two decades, The Image Creator has worked with more than 200 corporations and organisations, including GLCs and Fortune 500 companies, and its work has reportedly reached more than 100,000 professionals internationally. Engagements range from boardroom programmes and brand behaviour alignment to conference stages and certification cohorts.

Dr. Wendy Liew has more than 22 years of experience in image and brand management. The Image Creator Sdn Bhd is her consultancy, based in Kota Damansara, Petaling Jaya, Malaysia. Its SHIFT by TIC methodology and platform received Asia Record recognition in 2026.

Three accredited pathways: Certified Image Consultant (CIC), Certified Brand Consultant (CBC) and the High Impact Business Acceleration Model (HIBAM). They are designed for consultants, trainers and leaders who want to carry the methodology into their own organisations and practices.

On 7 October 2026, Asia Record recognised The Image Creator Sdn Bhd with the title "First Image Consultancy to Develop an Integrated AI-Powered Image, Voice, EQ & Executive Presence Ecosystem in 2026", following the launch of SHIFT by TIC. The recognition was presented to Dr. Wendy Liew in Kota Damansara and was covered by Malaysian and regional media including The Sun, Malaysiakini, China Press and Sin Chew.

Yes. Speaking engagements and keynotes are one of the five ways of working with her, alongside corporate training, executive presence programmes, gamified SHIFT by TIC programmes and certification. Enquiries go through the proposal request on the contact page.

Styling changes what you wear. Image consulting addresses how you are perceived: your image, your communication, your behaviour and your professional brand, aligned with who you are and where you are going. Dr. Wendy Liew's approach places image firmly inside leadership and business strategy, not fashion alone.

Send a proposal request through the contact page on drwendyliew.co. You share what you are shifting, the context and the outcome you have in mind, and Dr. Wendy Liew's office reviews every request and responds with a tailored engagement. You can also email wendy.liew@image-creator.com or call +60 3-6143 3150.